Partnering to improve access and sustainability of products and services in the industry


Industry partnerships provide us an opportunity to stay at the forefront of an evolving market and advance our entire industry.

G4-DMA ▾

Our Approach

Southwire strongly supports and participates in industry associations that champion our key customers’ needs. Our partnerships enable us to improve access and sustainability of products and services in the industry by:

  • Giving a voice to customers;
  • Increasing awareness of our sustainable innovations;
  • Assuring product safety and sustainability; and
  • Sharing our expertise with policy makers.

Southwire also uses our associations with industry organizations as opportunities for Giving Back to budding apprentices.

G4-16 ▾

Our engineers and leaders work to maintain and create our industry partnerships. As we engage our customers and other industry interest groups through these associations, we request feedback on our products’ performance and identify needs or gaps around products or services that may or may not exist. For example, Southwire has been training apprentices through its partnerships with the electrical training ALLIANCE (ETA), National Electrical Contractors Association (NECA) and Independent Electrical Contractors (IEC). In 2016, Southwire trained 1200 apprentices—1160 through ETA and 40 through IEC. Through these alliances, which provide access to young, less experienced electricians, Southwire will continue to create a sustainable workforce by fostering the success of the next generation of contractors.

In 2016, we proudly participated in the following organizations:

Organization Southwire’s Role
Aluminum Association
  • Health and Safety Committee
  • Building and Construction Committee
American National Standards Institute (ANSI)
  • Past Chairman of ANSI C119 on high temperature operation of conductor connectors
ASTM International
  • Past Chairman of B01 Committee on Conductors
  • Advise on standards creation for bare wire products in North America
Canadian Standards Association
  • Participate in standards development for utility wire & cable products in Canada
Continental Automated Buildings Association (CABA)
  • Platinum Board Member
Copper Club
  • Board of Directors
Copper Development Association
  • Board of Directors
  • Past Wire and Cable Section Chair
Council for Harmonization of Electrotechnical Standardization of the Nations of the Americas (CANENA)
  • Past President
  • THSC 20, Building Wire and Cable
  • THSC 20, Wire and Cable Test Methods
  • CSA
  • Type MC
Electrical Manufacturers’ Club
  • Board of Directors
Electrical Training ALLIANCE (ETA)
(previously called NJATC)
  • Platinum Training Partner
Electro Federation Canada
  • Board of Directors
EMerge Alliance
  • Help develop standards leading to the rapid adoption of DC power distribution in commercial buildings
Independent Electrical Contractors (IEC)
  • Platinum Level Sponsor
Institute of Electrical and Electronics Engineers (IEEE)
  • Flexible Cord and Electrical Vehicle Committee
  • UL STP 62 Committee
  • Industrial Ethernet Committee
IEEE Industry Applications Society (IEEE/IAS)
  • Petroleum and Chemical Industry Committee (PCIC)
IEEE Power and Energy Society (IEEE/PES)
  • Overhead lines Committee, multiple working groups
  • Substations Committee, multiple working groups
  • Contribute to the development of wire and cable system design for overhead lines and substations
  • Member of the Long Range Planning Board (LRP)
Industry Data Exchange Association, Inc. (IDEA)
  • Chairman of the Board of Directors
Insulated Cable Engineers Association (ICEA)
  • President
  • North American cable manufacturers association writing standards for utility cable systems
Insulated Conductors Committee (ICC)
  •  Committee Members
International Association of Electrical Inspectors (IAEI)
  • Code Panelist for IAEI Section Meetings
International Cablemakers Federation
  • Vice President and Board of Directors
International Council on Large Electric Systems (CIGRE)
  • Past Convener of B2.04 WG on High Temperature Operation of Conductors
  • Contributing Editor to the CIGRE international Overhead Lines book
  • Participate in multiple overhead and underground working groups developing recommended International Grid design practices
National Armored Cable Manufacturer’s Association
  • Association Chair
National Electrical Contractors Association (NECA)
  • Premier Partner
National Electric Energy Testing Research and Applications Center
  • Founding Member
  • Serve on both the Advisory Committee and Board
  • Advise and drive testing, research and development of application guides for utility power systems
 National Electrical Manufacturers Association (NEMA)
  • Board of Directors
  • Executive Committee
  • Codes and Standards Officer/Past Chair
National Fire Protection Association (NFPA)
  • NEC Code Making Panel Panelist
  • Fire Protection Research Foundation
North American Association of Utility Distributors (NAAUD)
  • Past Chairman – Supplier Advisory Council
  • Develop relationships between utility distributors and manufacturers
Northwest Public Power Association (NWPPA)
  • Share current event topics relevant to public power entities in the Northwest
Plastic Pipe Institute (PPI)
  • Share industry best practices related to the plastics industry
  • Participate in standards development for conduit and underground task groups for conduit
Rocky Mountain Electrical League (RMEL)
  •  Share current event topics relevant to the utility industry
Society of Automotive Engineers (SAE) International
  • Cable Standards Committee
  • ISO TC22 SC3 WG4 USAG Automotive Electrical Cables Committee
Technical Subcommittee on Specialized Wiring Systems – C231(ICCM06)
  • CEC Task group on Application of Rule 4-006
  • FUS Council
  • Standards Technical Panels (STP)
Utility Purchasing Management Group (UPMG)
  • Supplier Advisory Board Member
  • Share best supply channel practices pertaining to the utility industry
Utility Supply Management Association (USMA)
  • Supplier Advisory Board Member
  • Share best supply channel practices pertaining to the utility industry
Wire Association International (WAI)
  • Board of Directors
  • Executive Committee Member
  • Vice Chair of the Membership Committee
  • Member of the Education Committee
  • Member of the Membership Committee
  • Previous WAI President, WAI First Vice President, Finance Committee Chairman
G4-PR5 ▾
Giving a Voice to Customers

Southwire aims to develop and implement a consistent framework that measures and improves customer experience and creates a sustainable competitive advantage by year-end 2017. Our OEM business unit piloted the process in 2016, launching a Voice of the Customer survey—a survey that measures customers’ needs. They continue to measure customer satisfaction with periodic transactional surveys. Listening to customers helps us maintain industry leadership.

Southwire works alongside our peers, customers and industry partners to provide application expertise for new products, or standard products that require some knowledge or training for optimal use. Southwire makes available a Customer Support Center hotline that handles questions, technical requests and customer service resources. Southwire also provides easy-to-use mobile apps with which users can design wire and cable applications and installations.

Increasing Awareness of Our Sustainable Innovations

Southwire’s solutions can simplify contractors’ lives by minimizing jobsite hazards, redistributing labor hours to get to the next job faster and increasing profits. As such, industry partnerships offer a venue to share our safe and sustainable innovations with end users. In 2016, Southwire constructed the Thorn Customer Solutions Center. This state-of-the-art facility showcases our Contractor Solutions product portfolio and provides education and hands-on training for contractors, channel associates, and industry training partners. At more than 18,000 square feet, the Thorn Customer Solutions Center includes classrooms, demonstration jobsite environments and conference rooms. Southwire aims to train as many as 150 contractors by the end of 2017.

Sharing Our Expertise with Policy Makers

Few are more familiar with the impacts of wire and cable products than Southwire. It is our responsibility to share our knowledge and expertise in the development of new industry policies and standards. Our partnerships improve our ability to connect with the industry’s decision-makers.

For Southwire’s significant contributions to the electrical industry, it received the Independent Electrical Contractors 2016 Industry Achievement Award. The IEC National Industry Recognition Committee evaluates the scope of each nominee’s contributions to the electrical industry and/or IEC. Nominees can only be IEC industry partners that have made outstanding contributions to the electrical industry.

Southwire’s customers benefit from our involvement in policy discussions; our knowledge of pending code changes enables us to swiftly alter any soon-to-be non-compliant products. By anticipating these changes, we allot ourselves ample time to implement the appropriate changes to product components or construction. This enables Southwire to supply products to our customers without the interruption or risk of non-compliant or outdated products.

Assuring Product Safety and Sustainability

While our status as an industry leader pushes us to rigorously test our products internally, our industry affiliations help us add an extra layer of assurance to the development of new products—a reflection of our fundamental commitment to safety and quality. When we innovate, we fully understand how our products perform because we test products in partnership with certification companies such as UL. This type of collaboration helps us ensure our products are safe before introducing them to the market.

Giving Back to the Community

Industry partnerships also offer Southwire the opportunity to give back to the community. Through our affiliations with these organizations, we donate time, products, personnel for training and demonstrations and our expertise.

We often donate the supplies for continuing education and training events we host with our industry partners such as the IEC, NECA and JATC. For example, we provide supplies for “wire-offs”—events in which electricians compete to wire systems.

Contractors often have continuing education requirements. To help contractors remain certified, Southwire works in conjunction with our industry partners to host events that count toward those requirements. We also donate employee hours to train contractors through product demonstrations.

Our Performance

G4-EC1 ▾

Rather than setting a specific goal or target, customer and market needs dictate where and when Southwire engages in industry partnerships. When we do engage in these partnerships, we measure success by tracking product revenue and EBITDA but, as a privately held company, choose not to share this information publicly.