Building Worth

Industry Partnerships

Partnering to improve access and sustainability of products and services in the industry

G4-DMA ▾

Our Approach

Industry partnerships provide us an opportunity to stay at the forefront of an evolving market and advance our industry as a whole. Southwire strongly supports and participates in industry associations that champion our key customers’ needs. Our partnerships enable us to improve access and sustainability of products and services in the industry by:

  • Giving a voice to customers;
  • Increasing awareness of our sustainable innovations;
  • Assuring product safety and sustainability; and
  • Sharing our expertise with policy makers.

Southwire also uses our associations with industry organizations as opportunities for Giving Back to budding apprentices.

G4-16 ▾

Our engineers and leaders work to maintain and create our industry partnerships. In 2015, we proudly participated in the following organizations:

Organization Southwire’s Role
Aluminum Association
  • Health and Safety Committee
  • Building and Construction Committee
American National Standards Institute (ANSI)
  • Past Chairman of ANSI C119 on high temperature operation of conductor connectors
ASTM International
  • Past Chairman of B01 Committee on Conductors
  • Advise on standards creation for bare wire products in North America
Canadian Standards Association
  • Participate in standards development for utility wire & cable products in Canada
Council for Harmonization of Electrotechnical Standardization of the Nations of the Americas (CANENA)
  • THSC 20, Building Wire and Cable
  • THSC 20, Wire and Cable Test Methods
  • CSA
Copper Club
  • Board of Directors
Copper Development Association
  • Board of Directors
  • Past Wire and Cable Section Chair
International Council on Large Electric Systems (CIGRE)
  • Past Convener of B2.04 WG on High Temperature Operation of Conductors
  • Contributing Editor to the CIGRE international Overhead Lines book
  • Participating in multiple overhead and underground working groups developing recommended International Grid design practices
Electrical Manufacturers’ Club
  • Board of Directors
Electro Federation Canada
  • Board of Directors
Independent Electrical Contractors (IEC)
  • Platinum Level Sponsor
Institute of Electrical and Electronics Engineers (IEEE)
  • Flexible Cord and Electrical Vehicle Committee
  • UL STP 62 Committee
  • Industrial Ethernet Committee
IEEE Industry Applications Society (IEEE/IAS)
  • Petroleum and Chemical Industry Committee (PCIC)
IEEE Power and Energy Society (IEEE/PES)
  • Overhead lines committee, multiple working groups
  • Substations committee, multiple working groups
  • Contributing to the development of wire and cable system design for overhead lines and substations
  • Member of the Long Range Planning Board (LRP)
IMARK Group
  • Former Member of Manufacturers Advisory Council
Industry Data Exchange Association, Inc. (IDEA)
  • Chairman of the Board of Directors
Insulated Cable Engineers Association (ICEA)
  • President
  • North American cable manufacturers association writing standards for utility cable systems
International Association of Electrical Inspectors (IAEI)
  • Code Panelist for IAEI Section Meetings
International Cable Federation
  • President and Board of Directors
National Armored Cable Manufacturer’s Association
  • Association Chair
National Electrical Contractors Association (NECA)
  • Premier Partner
National Electric Energy Testing Research and Applications Center (NEETRAC)
  • Founding member
  • Serve on both the Advisory Committee and Board
  • Advise and drive testing, research and development of application guides for utility power systems
National Electrical Manufacturers Association (NEMA)
  • Board of Directors
  • Executive Committee
  • Codes and Standards Officer/Past Chair
National Fire Protection Association (NFPA)
  • NEC Code Making Panel Panelist
North American Association of Utility Distributors (NAAUD)
  • Past Chairman – Supplier Advisory Council
  • Develop relationships between utility distributors and manufacturers
Rocky Mountain Electrical League (RMEL)
  • Share current event topics relevant to the utility industry
Northwest Public Power Association (NWPPA)
  • Share current event topics relevant to public power entities in the Northwest
Plastic Pipe Institute
  • Chair (Conduit Division)
  • Share industry best practices related to the plastics industry
  • Participate in standards development for conduit and underground task groups for conduit
Society of Automotive Engineers (SAE) International
  • Cable Standards Committee
  • ISO TC22 SC3 WG4 USAG Automotive Electrical Cables Committee
Technical Subcommittee on Specialized Wiring Systems – C231(ICCM06)
  • CEC Task group on Application of Rule 4-006
The electrical training ALLIANCE
(previously called NJATC)
  • Platinum Trading Partner
Utility Supply Management Association (USMA)
  • Supplier Advisory Board Member
  • Share best supply channel practices pertaining to the utility industry
Utility Purchasing Management Group (UPMG)
  • Supplier Advisory Board Member
  • Share best supply channel practices pertaining to the utility industry
Wire Association International (WAI)
  • Board of Directors
  • Executive Committee Member
  • Vice Chair of the Membership Committee
  • Member of the Education Committee
  • Member of the Membership Committee
  • Previous WAI President, WAI First Vice President, Finance Committee Chairman
Giving a Voice to Customers

Another goal is to develop and implement a consistent framework that measures and improves customer experience and creates a sustainable competitive advantage by year-end 2017. Consequently, we plan to launch Voice of the Customer in 2016, a new customer service survey that measures satisfaction. Listening to customers helps us maintain industry leadership. As we engage our customers and other industry interest groups through these associations, we request feedback on our products’ performance and identify needs or gaps around products that may or may not exist. For example, Southwire collaborated with the Electric Power Research Institute (EPRI) to successfully commercialize EPRI transmission line monitoring technology and substation monitoring systems. By working with organizations like EPRI, Southwire gains insight into the evolving market as well as access to the latest technologies.

Southwire works alongside its peers to provide application expertise for new products, or simply standard products that require some knowledge or training for optimal use. Southwire also makes available various toll-free hotlines for wire and cable applications and provides easy-to-use mobile apps with which users can design wire and cable applications and installations.

Increasing Awareness of Our Sustainable Innovations

Southwire products help eliminate hazards to contractors’ lives; therefore, industry partnerships offer a venue to share our safe and sustainable innovations with end users. In a 2012 brand study, Southwire identified that it did not have strong relationships with younger, less experienced electricians. In late 2014, Southwire entered into a partnership that gained momentum throughout 2015 with the electrical training ALLIANCE (previously called NJATC). This investment in future electrical contractors exposes them to innovative ways to install wire and, ultimately, creates preference among this audience for Southwire products and services.

In 2015, Southwire proudly became one of eight National Electrical Contractors Association (NECA) Premier Partners. As a premier partner, we have unique opportunities to share how products like the SIMpull REEL™ system and the CoilPAK™ payoff reduce physical strain as well as waste at the job site. Through NECA and the Independent Electrical Contractors, we support Joint Apprenticeship and Training Committee (JATC) and SkillsUSA—programs that train apprentice electricians. By introducing each new generation of apprentices to our products, we maximize our efforts to make the industry safer and more sustainable.

Sharing Our Expertise with Policy Makers

Few are more familiar with the impacts of wire and cable products than Southwire. It is our responsibility to share our knowledge and expertise in the development of new industry policies and standards. Our partnerships improve our ability to connect with the industry’s decision-makers.

Southwire’s customers benefit from our involvement in policy discussions; our knowledge of pending code changes enables us to swiftly alter any soon-to-be non-compliant products. By anticipating these changes, we allot ourselves ample time to implement the appropriate changes to product components or construction. This enables Southwire to supply products to our customers without the interruption or risk of non-compliant or outdated products.

Assuring Product Safety and Sustainability

While our status as an industry leader pushes us to rigorously test our products internally, our industry affiliations help us add an extra layer of assurance to the development of new products—a reflection of our fundamental commitment to safety and quality. When we innovate, we fully understand how our products perform because we test products in partnership with certification companies such as UL. This type of collaboration helps us ensure our products are safe before introducing them to the market.

Giving Back to the Community

Industry partnerships also offer Southwire the opportunity to give back to the community. Through our affiliations with these organizations, we donate time, products, personnel (for training and demonstrations) and our expertise.

We often donate the supplies for continuing education and training events we host with our industry partners such as the Independent Electrical Contractors (IEC), NECA and JATC. For example, we provide supplies for “wire-offs”—events in which electricians compete to wire systems.

Contractors often have continuing education requirements. To help contractors remain certified, Southwire works in conjunction with our industry partners to host events that count toward those requirements. We also donate employee hours to train contractors through product demonstrations.

Our Performance

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Rather than setting a specific goal or target, customer and market needs dictate where and when Southwire engages in industry partnerships. When we do engage in these partnerships, we measure success by tracking product revenue and EBITDA but, as a privately held company, choose not to share this information publicly.