102-2 ▾

A leader in technology and innovation, Southwire Company, LLC is one of North America’s largest wire and cable producers. Southwire and its subsidiaries manufacture building wire and cable, metal-clad cable, portable and electronic cord products, overhead and underground transmission and distribution wire and cable products, original equipment manufacturer (OEM) wire products and engineered products. In addition, Southwire supplies assembled products and components, contractor equipment and hand tools, and designs and manufactures systems that produce copper and aluminum rod. To our knowledge, none of our products or services are specifically banned anywhere in the world.

In early 2019, Southwire underwent a significant reorganization throughout the company. Southwire is now organized into three business groups: Wire & Cable; Tools, Components & Assembled Solutions; and Metals, a third group we introduced we introduced to manage the company’s metal position, serve the OEM rod market and sell our SCR® systems. With this new alignment, Southwire can focus on our core growth strategies and operational initiatives, such as modernization and systems optimization. Southwire’s products help provide power to millions of people around the world. The Southwire brand—along with individual product brands such as SIMpull Solutions®; Garvin®, A Southwire Business; TAPPAN™; and SCR®—is our promise to our customers. We established a companywide branding style guide to be governed, managed and maintained by marketing teams across all business groups. The guidelines also address all acquired brands as they fold into the Southwire branding structure.

102-6 ▾

In our five-year strategic plan, Southwire simplifies the 10 primary vertical markets—specific markets in which products and services are sold to customers for specialized use—where we will focus from 2018–2022. Our primary vertical markets include:

  • Renewables;
  • Transmission;
  • Power Distribution;
  • Residential;
  • Hospitals and Healthcare;
  • Refining/Petrochem;
  • Commercial/Institutions;
  • Transportation;
  • Data Centers; and
  • Factory Automation.

Being successful in these primary vertical markets allows Southwire to grow in profitable areas that align with the company’s core product offering.

To best serve customers’ needs, Southwire’s three business groups provide a centralized structure for our commitment to customers, while also fostering creativity and providing market-driven solutions to deliver value to our end users.

  Wire & Cable Tools, Components & Assembled Solutions Metals
  • Generation/Renewables
  • Transmission
  • Power Distribution
  • Residential
  • Light Commercial
  • Refining/Petroleum
  • Commercial/Institutional
  • Transportation
  • Data Centers
  • Factory Automation
  • Residential, Institutional and Commercial Construction
  • OEM rod markets
  • Rod manufacturing
Customer Types
  • Electric Utilities
  • Engineering, Procurement & Construction
  • Transit
  • Oil & Gas
  • Auto
  • Appliance
  • Rod
  • Factory Automation
  • Electrical Distributors
  • Contractors
  • DIYers
  • Retail Outlets
  • Electrical Distributors
  • Contractors
  • DIYers
  • Retail Outlets
  • OEM manufacturers
  • Aluminum and copper continuous rod manufacturers
Focus Area
  • Working with customers to provide innovative products, solutions and services that not only meet, but exceed our customer’s expectations, with a foundation in R&D and engineering expertise that is unparalleled in the industry
  • Creating innovative products that help end users save time, increase efficiency and, most importantly, increase safety on the jobsite
  • Manage the company’s metal position, develop new rod technologies, Improve safety, operating cost, reliability, quality and environmental impact
Product & Service Offering*
  • “In stock” products
  • Material handling resources
  • “Made to order” approach
  • Tools and equipment
  • Test and measurement
  • Wire connectors and adaptors
  • Lighting and power
  • Material handling resources
  • Southwire Continuous Rod systems and parts
  • Copper and aluminum rod
*The Technology & Innovation page highlights Southwire’s products and services for all business groups.

A strong, integrated support function backs the company’s business groups, allowing Southwire to sell across product lines more effectively and maximize the value the company brings to our customers. To support the success of these business groups, Southwire is investing in technologies to maintain and govern best business practices for marketing assets in supporting product management. These technologies allow us to be more efficient and make it easier for customers to do business with us. This is a scalable and sustainable method to support future growth.