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A leader in technology and innovation, Southwire Company, LLC is one of North America’s largest wire and cable producers. Southwire and its subsidiaries manufacture building wire and cable, metal-clad cable, portable and electronic cord products, utility products, OEM wire products and engineered products. In addition, Southwire supplies assembled products, contractor equipment and hand tools, and designs and manufactures systems that produce copper and aluminum rod. To our knowledge, none of our products or services are specifically banned anywhere in the world.

Southwire’s products help provide power to millions of people around the world. The Southwire brand, along with individual product brands such as SIMpull Solutions®, TAPPAN™ and SCR®, is our promise to our customers. We established a companywide branding style guide to be governed, managed and maintained by marketing teams across all business units. The guidelines also address all acquired brands as they fold into the Southwire branding structure.

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To best serve customers’ needs, Southwire’s two business groups, Power Systems & Solutions (PSS) Group and Construction Systems & Solutions (CSS) Group, provide a centralized structure for our commitment to customers while fostering creativity and providing market-driven solutions to deliver value to our end users.

  Power Systems & Solutions (PSS) Group Construction Systems & Solutions (CSS) Group
Southwire Business Units
  • Energy
  • Industrial
  • Original Equipment Manufacturer (OEM)
  • Electrical
  • Tools & Assembled Products
  • Energy
  • Industrial
  • OEM
  • Residential Construction
  • Institutional Construction
  • Commercial Construction
Customer Types
  • Electric Utilities
  • Engineering, Procurement & Construction
  • Transit
  • Oil & Gas
  • Auto
  • Appliance
  • Rod
  • Factory Automation
  • Electrical Distributors
  • Contractors
  • DIYers
  • Retail Outlets
Focus Area
  • Working with customers to provide innovative products, solutions and services that not only meet, but exceed our customer’s expectations, with a foundation in R&D and engineering expertise that is unparalleled in the industry
  • Creating innovative products that help end users of our products and services save time, increase efficiency and, most importantly, increase safety on the job site
Product & Service Offering*
  • “Made to order” approach
  • “In stock” products
  • Material handling resources
  • “Made to order” options
*The Technology & Innovation page highlights Southwire’s products and services for both business groups.

A strong, integrated support function backs the company’s business groups, allowing Southwire to sell across product lines more effectively and maximize the value the company brings to our customers. To support the success of these business groups, Southwire is investing in technologies to maintain and govern best business practices for marketing assets in supporting product management. These technologies allow us to be more efficient and make it easier for customers to do business with us. This is a scalable and sustainable method to support future growth.

For example, our Power Systems & Solutions Group unveiled a Customer Experience Center at the Huntersville Plant in Huntersville, N.C. The updated lobby allows visitors to journey through our company history with a focus on medium, high and extra-high voltage products.